DoorDash is teaming up with Marvel Entertainment to launch a new custom comic book called The Dashers to celebrate its one million+ delivery workers.
The comic is expected to depict how four Dashers use their independence and ingenuity to save the city of “Dashville,” while they pursue their life goals and passions and deliver for their communities.
“We’re thrilled to work with Marvel, the authority on superheroes, to uplift the stories and experiences of Dashers,” said DoorDash Head of Brand Marketing David Bornoff.
“The pandemic highlighted the vital role Dashers play in their communities, helping local businesses grow sales and connecting consumers with essential products. The Dashers comic book celebrates the everyday heroism of Dashers and shows how they have the freedom and flexibility to pursue their passions while dashing.”
The launch of the highly engaging and inspiring work, The Power of Belonging, is aimed at meeting the needs of workers for recognition and appreciation—a sentiment that has damaged the employer-employee relationship and is seen as one of the root causes of the Great Resignation wave.
The comic will feature four superhero characters who each value dashing for a different reason:
- Ernesto values the ability to explore the city and having different experiences.
- Julia appreciates being able to earn flexibly while taking care of her family.
- Remi is an aspiring chef who dashes to support her passion.
- Andrew is a young, tech-savvy college student who dashes to pay for books and support his education.
In the story, each character taps into their very own superpowers, such as the ability to be in multiple places at once or the ability to be hyper-flexible, all in an effort to save the day.
Dashers nationwide, like the characters in the comic book, use dashing to support their passions, spend time with family, and earn on their own terms. Earlier this year, DoorDash released an Economic Impact Report which revealed that 88% of Dasher respondents had other income or responsibilities, which includes Dashers who have a full- or part-time job, are self-employed, students, stay-at-home caregivers or retired.
DoorDash also revealed that in addition to the comic book release, Marvel would be bringing The Dashers comic to life in a motion comic series that would be released in five chapters.
The DoorDash x Marvel comic will debut at the New York Comic Con.
Hi, I’m Oren, founder at BIGINTRO, a content strategy agency that helps B2B companies drive growth. We develop search, social, PR, and content marketing strategies tailored to business goals. I also have a dog named Milo.