Pinterest has launched new tools to help advertisers get more insights into their audiences’ pinning and planning behaviors, which in turn can help them make more informed decisions about targeting and creative content creation.
“Pinterest is uniquely positioned at the intersection of discovery and commerce, where inspiration meets intent,” said Bill Watkins, chief revenue officer at Pinterest.
“We are investing across our advertising platform to help businesses around the world reach their goals and connect with leaned in consumers at every stage of the campaign lifecycle.”
The new Pinterest Trends tool lets advertisers view what topics are trending with engaged users and followers in the last 90 days, filter results by age, topic, time period, or place, and view seasonal trends to better align content and marketing calendars.
According to Pinterest, Ally Financial tapped into the social platform’s offering to inform its creative and audience strategy. As a result, the company saw 33% more efficient CPMs and 56% more efficient CPiA than other paid social channels.
The move to launch such tools is part of the brand’s effort to offer a more cohesive journey to advertisers from the start of the campaign lifecycle to post-campaign reporting and help them win big this holiday season and beyond.
Additionally, Pinterest is now offering advertisers a comprehensive view of campaign performance by allowing them to measure the actions of their audiences on their website through its new API for Conversions. The company says that because its API is secure and reliable, it provides better targeting, measurement and ROI for advertisers.
The expanded Pinterest Trends tool is now available.
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Hi, I’m Oren, founder at BIGINTRO, a content strategy agency that helps B2B companies drive growth. We develop search, social, PR, and content marketing strategies tailored to business goals. I also have a dog named Milo.