Online beauty shopping has its challenges, especially when it comes to finding the perfect shade of lipstick or foundation. What works for one person may not work for another, and the personal nature of beauty products makes the process even more daunting. However, Google is changing the game with its Augmented Reality (AR) beauty features, making the process more accessible, enjoyable, and informative.
Almost three years ago, Google introduced AR beauty tools to assist shoppers in their quest to discover the ideal beauty products. The response has been overwhelmingly positive, with users engaging with beauty items 10% more frequently when AR is incorporated into the shopping experience. Now, Google is taking a significant step forward by expanding its AR beauty offerings, aiming to redefine how we shop for beauty products online.
Trying on Hair Colors: A Virtual Experiment
One of the latest additions to Google’s AR beauty arsenal is the ability to virtually experiment with different hair colors. Say goodbye to the uncertainty of how a new hair color might look on you. Thanks to this innovative feature, you can visualize various shades from renowned brands like L’Oreal, Splat, and Revlon. Whether you want to see how a color suits your style or that of someone you admire, Google’s AR technology has you covered.
Foundation Matching Made Easy
Choosing the right foundation shade has never been more accessible. While you can still explore how it looks on a diverse set of 148 models, Google has now added a new dimension. You can virtually try on foundation shades yourself. It’s as simple as searching for your desired foundation product and tapping the “try on” option.
The best part? These features are now more accessible than ever before. You’re no longer limited to the Google app; instead, you can access them through any mobile browser in the U.S. And in the coming weeks, Google will introduce AR lip and eye makeup try-ons via the mobile web, further enhancing your beauty shopping experience.
AR Beauty: A Win-Win for Shoppers and Brands
When a tool proves beneficial for shoppers, it inevitably benefits the entire beauty industry. Google’s AR beauty features have emerged as a win-win solution. After engaging with AR beauty on Google, shoppers tend to spend more time on a brand’s website, potentially leading to actions like researching new products or making purchases.
To make these features more discoverable, Google has integrated the AR try-on feature into its Search function. Users can now explore products from over 50 beauty brands, ranging from established giants to emerging startups. Notable brands like Covergirl, Dior Beauty, Fenty Beauty, Laura Mercier, and Makeup by Mario have all embraced virtual try-ons, expanding their reach to tech-savvy consumers.
But there’s another exciting development in the beauty tech landscape. Google is introducing AR beauty ads, revolutionizing how brands can promote their products. These ads replace traditional product images with an inclusive try-on experience, enhancing user engagement and enabling beauty brands to interact with potential customers on a deeper level.
Conclusion: Transforming Beauty Shopping
In a world where online beauty shopping can be uncertain and challenging, Google’s AR beauty features are a breath of fresh air. Whether you’re on the hunt for the perfect lipstick shade or seeking a flawless foundation match, Google’s AR technology has the potential to elevate your beauty shopping journey. It’s time to embrace the future of beauty shopping with AR innovation, right at your fingertips in Google Search.
TL;DR:
- Google’s AR beauty tools are transforming the online beauty shopping experience.
- Users can virtually try on hair colors and foundation shades.
- AR beauty features are accessible via any mobile browser in the U.S.
- AR beauty enhances user engagement and helps brands connect with shoppers.
- Over 50 beauty brands now offer virtual try-ons on Google.
- AR beauty ads provide an interactive platform for brands to showcase their products.
Hi, I’m Oren, founder at BIGINTRO, a content strategy agency that helps B2B companies drive growth. We develop search, social, PR, and content marketing strategies tailored to business goals. I also have a dog named Milo.