Skyscanner will harness the power of data accumulated from its 90-plus million monthly users worldwide to help airports explore route development opportunities.
As airline activity picks up and pandemic fears subside, airports are scrambling to offer compelling business models that attract new carriers. Skyscanner’s Catchment Analysis module, launched as part of the Travel Insight Vision business intelligence tool and developed in collaboration with airport partners, provides insights into the top routes, departure points and destinations travelers are looking for, based on real-time and forward-looking geo-location data from Skyscanner users.
Michael Docherty, head of data partnerships at Skyscanner, said nearly two-thirds of travellers consider two or more airports when booking a flight. “And as air travel continues to recover globally, competition between airports for travelers’ attention and share of wallet is at an all-time high
Skyscanner says powerful segmentation analysis provides detailed information on how travelers are influenced by flight availability and cost, and where airports may pull passengers away to competing airports within a defined catchment area. This segmentation provides an in-depth understanding of ‘passenger churn’ based on factors ranging from overall demand to the day of the week to country, regional, state and city catchment areas,” Docherty said.
Skyscanner’s Travel Insight analyses the behaviour of millions of Skyscanner users to find out where people plan to travel in the next 12 months. This allows travel suppliers and other businesses to respond to market changes, understand emerging trends and optimise or plan new itineraries.
Skyscanner helps airports acquire new customers by leveraging data from its users worldwide.
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