Ansā, formerly known as Griin, has recently made waves in the CoffeeTech landscape by securing $9 million in Series A funding. The funding round, which was led by JIBE Ventures, also saw participation from Closed Loop Ventures, New Climate Ventures, Millennium Food-tech, and Sweetwood Capital. As a company, Ansā’s vision is to transform the $300 million coffee industry, their primary focus being on promoting sustainability and redefining the coffee experience with their innovative micro-roaster.
Emphasizing on Ansā‘s mission, they aspire to bring sustainability and the joy of savoring freshly roasted coffee to coffee enthusiasts. In line with this, they have introduced a groundbreaking product, a compact and fully autonomous micro-roaster. This product is set to replace the traditional, bulky, and environmentally unfriendly industrial roasters that currently dominate the market.
Real-time Roasting with a User-friendly App
The key factor in Ansā’s approach is the potential to disrupt the coffee industry by introducing real-time roasting of raw green coffee beans. This process is facilitated through a user-friendly roasting app. Additionally, subscribers to the service will receive specialty-grade, 100% arabica beans delivered in bulk recyclable boxes. This not only provides an eco-friendly way to enjoy freshly roasted coffee but also offers significant support to coffee farmers.
Being environmentally conscious, Ansā is committed to reducing the carbon footprint of coffee production significantly. They plan to achieve this by minimizing transport distances, eliminating reliance on single-use packaging, and directly sourcing beans from farmers.
Looking ahead to the future, the $9 million in Series A funding will be used to expand the distribution of Ansā’s micro-roaster across the United States and beyond. The startup is confident that the product is market-ready and has already secured commercial contracts with leading distributors. Accordingly, they anticipate a launch in key cities such as Los Angeles, New York, Atlanta, Seattle, among others.
Taking a closer look at Ansā’s flagship product, the e23 micro-roaster poses a challenge to traditional coffee roasting methods. It employs a patent-pending technique, powered by Computer Vision and AI, to heat coffee beans from the core to the shell without producing noise, excess heat, or waste. Additionally, the appliance is equipped with an array of sensors and artificial intelligence algorithms to ensure a consistent roast for the perfect brew.
At the core of this venture is a team of dedicated individuals. The 16-person startup was founded by Matan Scharf, Jonathan Scharf, and Yuval Weisglass in 2019. Their collective vision and expertise have driven Ansā’s success in the CoffeeTech industry.
A Commitment to Sustainability
In summary, with $9 million in Series A funding and a groundbreaking product in the form of the e23 micro-roaster, Ansā is poised to make a significant impact on the coffee industry. By integrating sustainability, user-friendliness, and cutting-edge technology, Ansā aims to redefine the coffee experience for consumers. In doing so, they also support coffee farmers while significantly reducing the industry’s environmental impact.
TL;DR
To put it briefly, Ansā, formerly known as Griin, has raised $9 million in Series A funding led by JIBE Ventures to bring a new and sustainable coffee experience to the industry. Their innovative e23 micro-roaster, powered by AI and Computer Vision, offers real-time roasting of green coffee beans, all delivered through a user-friendly app. Additionally, their commitment to sustainability includes the use of recyclable packaging and sourcing beans directly from farmers. With the new funding, Ansā plans on expanding across the United States, with a market launch planned in major cities. The startup’s vision and technology have the potential to revolutionize coffee roasting while significantly reducing the industry’s carbon footprint.
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