While livestream shopping dominates e-commerce in various global markets, its presence in the United States remains nascent. eStreamly, a trailblazing startup, is eager to propel this innovative shopping model to the forefront of U.S. retail.
Founded in 2021, eStreamly has impressively amassed $450,000 in investments from individual backers. The creative brains behind this venture, Nicolas Bailliache and Smitha Kommareddi, first crossed paths during a blockchain hackathon in 2018.
With Bailliache’s prowess in retail sales and Kommareddi’s expertise in software development, their shared vision was crystalline: reposition people at the heart of e-commerce. After meticulously examining myriad technologies over two years, their eureka moment led them to the concept of shoppable live video.
eStreamly’s Vision: Making Videos Shoppable
eStreamly’s unique proposition is its business-to-business video commerce software. This state-of-the-art tool empowers businesses to transform their livestreams and video content into shoppable experiences, accessible across diverse platforms – be it websites, social media, SMS, or emails.
Commenting on the burgeoning trend, Bailliache shared with TechCrunch, “Livestream shopping is in its infancy here, but our clientele and their customers are elated with the results. Just like AI, which took nearly a decade to become mainstream until breakthroughs like ChatGPT, live shopping too awaits its defining moment.”
Post their insightful interactions with over 2,000 e-commerce ventures and rigorous pilot testing with 50-plus brands, July saw the relaunch of eStreamly. This time, with an enhanced focus as a white-label solution equipped with an in-video checkout feature.
Setting eStreamly Apart
eStreamly’s standout feature? A seamless integration of video content with direct e-commerce capabilities, thanks to in-video checkout. This integration is facilitated through robust APIs, linking the video to merchant payments, inventory management, products, and user systems.
To further amplify their value proposition, Bailliache and Kommareddi have coined the term “phygital” for their clientele. A blend of “physical” and “digital”, it encapsulates the convergence of offline and online user experiences. As Kommareddi elucidates, a real-world example could be witnessing a video on display screens in a shopping mall. The video culmination showcases a QR code, which, when scanned, whisks the customer away into a captivating digital journey.
Reflecting on their evolving offering, Kommareddi noted, “We started with a basic MVP, catering to diverse customers and sectors. Today, we’re more deeply integrated with various e-commerce and payment providers, further enriching our compatibility with extensive e-commerce systems.”
TL;DR:
eStreamly, a burgeoning startup, is on a mission to elevate livestream shopping in the U.S. With its pioneering business-to-business video commerce software, the company aims to make videos shoppable across various platforms, intertwining the physical and digital shopping realms.
Hi, I’m Oren, founder at BIGINTRO, a content strategy agency that helps B2B companies drive growth. We develop search, social, PR, and content marketing strategies tailored to business goals. I also have a dog named Milo.