Banking, specifically online banking security measures, are needed to ensure safe and secure payments, investments, and transactions in the metaverse. We take physical and online banking security measures for granted, but how do these regulations and safeguards translate to a virtual world?
Banks have an extensive history of dealing with fraud in the real and online markets. Forward-thinking banks are already thinking about the metaverse as well, as they seek to capitalize on the untapped potential that an immersive, memorable and personalized customer experience offers.
Pilot programs are underway to create a 3D banking experience and personalized virtual banking. Innovative payment platforms and DAOs will also make their way to the metaverse, creating a safe and engaging banking experience for the next generation of customers.
At first glance, banking and the metaverse may seem unlikely allies. After all, banking is a conservative, heavily regulated industry. Yet in some ways, banking is an obvious metaverse participant, as the backbone for safe and secure virtual transactions, enabling other industries to thrive. Delivering financial services through Web3 — the decentralized internet owned by communities of users and coordinated through mechanisms such as tokens and non-fungible tokens (NFTs) — is a natural way to meet the demands of young consumers primed for interactive experiences.
Consider that millennials, who led the way in disrupting personal finance through mobile banking, now have a greater awareness of the metaverse than their younger counterparts. They take their money seriously — 75% report they work with a professional financial advisor — and Gen Z isn’t far behind. Among those aged 18 to 24, 70% check their finances daily. They’re likely to follow “fin-fluencers” on platforms such as Discord, Reddit and Instagram. Also, 41% percent have sought financial advice on TikTok. (Yes, “FinTok” is real.)
In any case, the up-and-coming age of clients banks ought to plan for. Age Alpha is the most current individual from the nuclear family, the offspring of recent college grads and the kin of Gen Z. Gen Alpha’s most seasoned individuals were brought into the world in 2010 — that very year as the iPad — and they’re the original conceived totally inside the 21st hundred years. For the under-12 set, conceivable all financial will occur in virtual universes.
Tapping new markets and customers
The metaverse is inevitable, and banks should set up the establishment and capacities to be prepared when it, at last, detonates into the real world. The uplifting news for installment suppliers and retail and business banks is that few deterrents keep them from preparing metaverse. By building the framework to help a comprehensive perspective on clients’ records (both level and computerized), banks can set up their associations for the associated, vivid encounters clients will search for. Mix between computerized resources and standard money is at the core of banks’ capacity to tap new business sectors and clients — and it’s acquiring traction among youthful purchasers and foundations the same.
One in five Americans has invested in, traded or used digital assets. More consumers aged 13 to 39 have invested in cryptocurrencies and NFTs than in stocks. And Wells Fargo noted in a recent note that while crypto’s role in the financial ecosystem is still up for debate, wide-scale adoption of crypto and blockchain products is underway at some of the largest global institutions. Within banks’ IT and process infrastructures, integration is a safe way to begin tapping new markets and opening the door to the connected experience consumers are looking for. With integration, banks and their customers take another step away from physical branches and 2D online banking and are closer to personalized virtual banking that connects one-on-one.
Experts disagree about how virtual worlds will evolve. Yet even amid global inflation and monetary tightening in the US, integration between digital currency and mainstream finance continues to grow. To give young and future customers the personalized and immersive experience they want, consumer banks must act now.
Hi, I’m Oren, founder at BIGINTRO, a content strategy agency that helps B2B companies drive growth. We develop search, social, PR, and content marketing strategies tailored to business goals. I also have a dog named Milo.