Google has started implementing significant improvements to its shopping platform by incorporating zero-party data, including customers’ thumbs-up/thumbs-down ratings and brand preferences. These updates aim to offer tailored recommendations, assisting consumers in discovering their desired products among the vast array of options available on the platform.
Personalized Style Recommendations
Introducing Style Rating System: U.S. shoppers using mobile browsers and the Google app now have access to the “style recommendations” feature. This section focuses on apparel, footwear, and accessories, allowing users to rate options using a thumbs-up/thumbs-down or swipe left/swipe right gesture. These ratings generate personalized results instantly, with the option to rate additional items for more choices. Moreover, Google remembers these preferences, ensuring future visits yield tailored recommendations based on past interactions.
Brand Preferences
Customize Your Brands: Google users across various platforms, including mobile browsers, desktops, and the Google app, can specify preferred brands in their searches. By accessing the “about this result” section, users can indicate their favorite brands, prompting immediate display of options from those brands in their search results.
AI-Powered Visual Search
Enhanced Visual Experience: Expanding upon its AI-powered image generation feature introduced in April 2022, Google now presents shoppers with photorealistic images in response to text queries. This enhancement enables users to visualize products more accurately, enhancing their shopping experience and facilitating informed purchase decisions.
Virtual Try-On Tool
Experience Before Purchase: Google offers a virtual try-on tool that showcases apparel on a diverse range of real models. This tool allows users to visualize how garments would fit and appear on different body types, including how they drape, fold, and create wrinkles and shadows. Such visual aids not only benefit consumers but also enhance brand engagement and increase the likelihood of purchase.
In summary:
- Google introduces new features to personalize shopping experiences.
- Users can rate products for personalized style recommendations and specify preferred brands.
- AI-powered image generation provides photorealistic product visuals.
- Virtual try-on tool enhances visualization for informed purchase decisions.
Hi, I’m Oren, founder at BIGINTRO, a content strategy agency that helps B2B companies drive growth. We develop search, social, PR, and content marketing strategies tailored to business goals. I also have a dog named Milo.