The video media streaming industry is in the midst of a profound transformation, as audiences increasingly flock to various platforms for their entertainment needs. From premium movies and TV shows to indie content, user-generated content (UGC) on social networks, influencers, and game streaming services, the options seem limitless.
Anticipated Growth in the OTT Industry
In this dynamic environment, media revenues generated from over-the-top (OTT) services are poised to skyrocket, with projections indicating a staggering USD 210 billion by the year 2026. Furthermore, the industry expects to see a remarkable 4.22 billion users by 2027. However, as the industry experiences exponential growth, it faces formidable challenges in monetizing content effectively.
Mirage Dynamics’ AI-Powered In-Video Advertising Solution
Enter Mirage Dynamics, a visionary leader in the field, which recognizes the pressing need for additional revenue streams within the video media industry while maintaining an uninterrupted user experience. To confront this challenge head-on, Mirage Dynamics introduces its groundbreaking AI-powered in-video advertising solution.
Mirage offers a comprehensive Software as a Service (SaaS) solution meticulously tailored for influencers, bloggers, gamers, and social talent agencies. It serves as an all-encompassing platform, empowering content creators to optimize their income streams. At its core, Mirage’s innovative technology seamlessly integrates advertising opportunities, allowing content creators to unlock fresh avenues for revenue generation. This versatile solution extends its benefits to social talent agencies, ensuring its broad and adaptable application across the media landscape.
Global Ambitions and Vision
While Mirage Dynamics has already achieved significant success in the Israeli market, its aspirations extend to becoming a prominent player in the global media streaming arena. With a robust presence in the global social media landscape, Mirage Dynamics has made notable strides in expanding its reach beyond Israel’s borders. The company’s global ambitions include solidifying its international influence and establishing a substantial presence in the worldwide media streaming industry.
“The video streaming industry is evolving rapidly, and Mirage Dynamics is leading the charge in innovation,” said Dov Brand, CEO of Mirage Dynamics. “Our AI-Powered In-Video Advertisement solution not only effectively addresses publishers’ monetization challenges but also ensures viewers enjoy a seamless and uninterrupted experience.”
Brand continued, “The Israeli media streaming market has undergone significant transformations, with the rise of over-the-top (OTT) services. Yet, even today’s top production and media companies still struggle with making money from their video content. Mirage Dynamics is committed to making a substantial impact on the local Israeli market by introducing groundbreaking solutions to overcome these challenges. Israel’s major media publishers, many part of larger global conglomerates, serve as innovation hubs for our pioneering implementations.”
Backing from Prominent Investors
Mirage Dynamics, having secured a pre-seed funding round, proudly boasts support from prominent investors including Labs/02, Reliance, OurCrowd, Takwin, and the Israel Innovation Authority. This backing reflects Mirage Dynamics’ potential to revolutionize the video streaming industry and drive innovation in the Israeli market.
Promoting Inclusivity and Innovation
Moreover, Mirage Dynamics stands out by championing equal opportunities for all Israeli citizens, regardless of their background, thereby fostering inclusivity and innovation in the Israeli high-tech community.
The Mirage Dynamics team comprises a diverse group of highly qualified professionals, each bringing a wealth of expertise in their specialized fields. CEO Dov Brand, with a strong background in SaaS content streaming services, offers valuable insights from his experience at leading firms like Vidmind and Pixellot.
The team is further bolstered by Prof. Jihad EL-Sana, the CSO, renowned for his extensive work in various technological domains at Ben Gurion University; Dr. Ahmad Droby, the CTO, who excels in AI and computer vision, backed by his Ph.D. in Computer Science; and Tal Lempert, a former R&D group manager at WSC and Mirage VP R&D, celebrated for his significant contributions in the field. Together, they form a formidable force driving innovation at Mirage Dynamics.
Mirage Dynamics is a pioneering leader in the video streaming industry, offering innovative solutions to address advertising monetization challenges while ensuring a seamless user experience. With a team of experts and cutting-edge technology, Mirage Dynamics is revolutionizing the way video content is monetized in the digital age.
TL;DR – Key Points:
- The video streaming industry is evolving rapidly with diverse content platforms.
- Media revenues from OTT services are projected to reach USD 210 billion by 2026, with 4.22 billion users by 2027.
- Mirage Dynamics introduces an AI-powered in-video advertising solution for content creators.
- The company aims to expand globally and tackle monetization challenges in the industry.
- Mirage Dynamics has received significant investment support and promotes inclusivity.
- The team behind Mirage Dynamics includes experienced professionals from various fields.
Hi, I’m Oren, founder at BIGINTRO, a content strategy agency that helps B2B companies drive growth. We develop search, social, PR, and content marketing strategies tailored to business goals. I also have a dog named Milo.