Playtika, a prominent company in the mobile gaming and interactive entertainment industry, has recently sealed a deal to acquire Innplay Labs, a mobile gaming studio based in Israel. This acquisition, Playtika’s second major transaction this quarter, involves an initial payment of $80 million, with the potential for a total consideration of up to $300 million.
Strategic Expansion for Playtika
“The acquisition of Innplay Labs, our second transaction this quarter, represents another strategic expansion of our portfolio with a promising and innovative growth franchise in the Luck Battle genre, and presents another opportunity for us to further utilize our expertise in leveraging LiveOps and proprietary technology to drive sustained, long-term growth,” said Robert Antokol, Chief Executive Officer of Playtika. “As a fellow Israeli-based company recognized for innovation, Innplay’s talented team shares our culture of focus, speed and agility. We are excited to embark on this journey together and to rebrand Animals & Coins alongside Innplay.”
Innplay Labs’ Perspective
Innplay Labs, founded in 2019, embarked on a mission to shape the next generation of mobile gaming. Now, four years later, they’ve achieved significant success. The studio’s talented team has created a compelling gaming product with engaging content, delivering a unique and entertaining gaming experience. Joining Playtika’s portfolio of Casual titles is expected to propel Innplay Labs to new heights, according to Ore Gilron, Innplay Labs’ CEO.
A Milestone for vgames
Eitan Reisel, founder of vgames and one of Innplay Labs’ major investors, expressed his enthusiasm for this acquisition. He emphasized his vision of advancing the gaming ecosystem and considers this deal a significant milestone in that journey. Reisel sees this acquisition as a testament to Innplay’s remarkable talent, focus, and rapid growth.
The acquisition is contingent upon meeting standard closing conditions. Once finalized, it will mark a strategic move by Playtika to enhance its gaming portfolio and capitalize on the expertise of Innplay Labs.
Playtika Holding Corp. is a leader in the mobile gaming and interactive entertainment industry, with a diverse portfolio of game titles. Founded in 2010, Playtika is headquartered in Herzliya, Israel, and is dedicated to entertaining the world through various gaming experiences.
Innplay Labs, on the other hand, is an Israeli-based mobile gaming studio established in 2019. It is driven by a passionate team of game developers and operators committed to delivering exceptional gaming experiences that resonate with players globally.
Playtika is set to acquire Innplay Labs, an Israeli-based mobile gaming studio, in a deal valued at up to $300 million. This strategic move expands Playtika’s gaming portfolio and leverages Innplay Labs’ innovative approach to mobile gaming. The acquisition is pending customary closing conditions.
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