It’s no secret that in the realm of online commerce, consumer engagement is the holy grail. Yet, how can brands successfully foster authentic, lasting relationships with their customers in an increasingly crowded digital marketplace? The answer might just lie with Tolstoy, a cutting-edge Video Commerce Platform.
With over 5,000 brands using their service, including notable names like Culture Kings and LSKD, Tolstoy empowers businesses to deploy interactive and shoppable videos throughout the buyer journey. This innovative platform engages users with personalized videos and video feeds, adding a new dimension to customer interaction that is both effective and satisfying.
By doing so, Tolstoy helps brands to collect valuable customer engagement data, reporting consistent and meaningful Return on Investment (ROI) uplift. With a focus on authentic, short-form videos, the platform also facilitates the development of real and lasting relationships between consumers and brands, leading to an average 4x increase in time-on-site and doubling the likelihood of repeat purchases.
Case Study: Princess Polly and the Power of Video Commerce
The fast-fashion industry is ever-evolving, keeping pace with the latest trends and consumer preferences. Princess Polly, with its mobile-first influencer and marketing strategy, has thrived on platforms like TikTok and Instagram. However, with the dynamic nature of their product range, creating engaging, up-to-date video content outside of social media proved challenging – a challenge that most commerce platforms are ill-equipped to tackle.
Princess Polly was also acutely aware that 55% of their customers made purchases via the Shop app. The brand needed a solution that would provide a consistent mobile-first brand experience, while effectively leveraging video content from trusted internet content creators.
The Tolstoy Solution: Shop Videos
In Tolstoy, Princess Polly found its answer. Tolstoy’s Shop Videos allowed Princess Polly to seamlessly integrate their existing social and influencer strategies into the Shop platform, thus opening up a new avenue for sales. This integration meant that the large portion of their audience using Shop could now enjoy a consistent and familiar experience, packaged in a platform they trusted.
The power of Tolstoy’s solution lies in its simplicity. Video content, originally created on other platforms, can be directly imported into Shop for mobile-first viewing. Product links are displayed unobtrusively, allowing the content to take center stage. Viewers are then able to easily add their favorite products to their cart and checkout using Shop Pay, which boasts the fastest accelerated checkout on the internet.
The successful implementation of Tolstoy’s Shop Videos has provided Princess Polly with a valuable new sales channel, enabling them to leverage their digital expertise from other platforms in a new and exciting way.
TL;DR
Tolstoy is a Video Commerce Platform that enables brands to create interactive, shoppable videos, improving customer engagement and boosting ROI. Brands like Princess Polly have successfully integrated Tolstoy’s services, translating social media and influencer strategies into their Shop platform. This has resulted in a seamless, mobile-first shopping experience, adding value to their brand and offering a new, powerful sales channel.
Hi, I’m Oren, founder at BIGINTRO, a content strategy agency that helps B2B companies drive growth. We develop search, social, PR, and content marketing strategies tailored to business goals. I also have a dog named Milo.