Walmart launched two new experiences on Roblox, a mega-platform for virtual reality games and experiences. One of the spaces is called Walmart Land, which will bring shoppers a virtual version of the fashion, beauty and entertainment items sold at their local Walmart. The second space will let people play with toys from their favorite brands in a virtual playroom – just in time for the holidays!
”We’re showing up in a big way – creating community, content, entertainment and games through the launch of Walmart Land and Walmart’s Universe of Play,” said William White, chief marketing officer, Walmart U.S. “Roblox is one of the fastest growing and largest platforms in the metaverse, and we know our customers are spending loads of time there. So, we’re focusing on creating new and innovative experiences that excite them, something we’re already doing in the communities where they live, and now, the virtual worlds where they play.”
Roblox’s Universe of Play offers a range of toys to explore in virtual worlds. The Roblox community can earn coins for cool virtual goods, or complete epic challenges to build a personal trophy case, unlock secret codes and more.
Universe of Play includes:
- Immersive games: Users can dive into five new games that offer experiences featuring products and characters from L.O.L. Surprise!, Jurassic World, Paw Patrol, Magic Mixies and Razor Scooters.
- Sought-after rewards: Users will get the opportunity to try and collect as many virtual toys as they can to earn coins redeemable for their avatar verch. Toys will hang all around, and a Walmart blimp will regularly drop toys throughout the experience.
- Virtual adventures: Universe of Play will also feature e-mobility items like hoverboards, which an avatar can use to travel through the universe faster. Users will encounter a Sharper Image drone that helps them discover the hottest toy world of the season.
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