Canva, the renowned all-in-one visual communication platform, commemorates a remarkable decade of design innovation with the launch of Canva’s Magic Studio. This extraordinary milestone signifies Canva’s commitment to democratizing design and introduces the world to an exceptionally comprehensive AI-design platform. Magic Studio is designed to empower individuals, teams, and organizations by enhancing creativity, boosting productivity, and scaling brands.
Canva’s Journey of Empowering Creativity
A decade ago, Canva embarked on a mission to simplify the complex world of design. Now, as it enters a new decade, Canva introduces Magic Studio, a suite of AI-powered tools that promise to revolutionize the way teams create and scale visual content. Melanie Perkins, co-founder and CEO of Canva, expressed her excitement, stating, “Magic Studio has been built for the 99% of the world without complex design training.” Canva aims to empower over 150 million individuals and thousands of businesses to unleash their creativity and achieve their goals.
A Year of Remarkable Product Milestones
Magic Studio’s launch follows a series of significant product milestones over the past year. This includes the introduction of Canva’s enterprise-focused Visual Suite in September 2022 and the rollout of new AI and marketer tools at Create this March. The accelerated adoption of Canva is evident, with over 65 million new users joining in the last year alone, a milestone that previously took eight years to achieve. Canva boasts 16 million paying subscribers and more than 150 million users globally, with their AI-powered design products being used over 3 billion times.
Magic Studio: AI Design for Everyone
The rise of artificial intelligence presents an incredible opportunity for individuals and organizations to tap into their creative potential. However, AI-powered design tools have predominantly catered to professionals, leaving the majority of workers, without advanced design skills, underserved. Magic Studio aims to change this narrative by offering a suite of AI tools that can accelerate content creation and simplify complex tasks.
Key Features of Magic Studio
Magic Studio includes a range of AI-powered features, such as:
- Magic Switch: Instantly convert designs into various formats with a single click.
- Magic Media: Transform text into engaging photos and videos.
- Magic Design: Quickly create fully designed videos, presentations, and more.
- Brand Voice: Generate on-brand content effortlessly.
- Magic Morph: Instantly transform words and shapes with new colors, textures, patterns, and styles.
- Magic Grab: Select and separate subjects in photos for editing or resizing.
- Magic Expand: Enhance photos or change their orientation even after they’ve been taken.
Canva Apps Marketplace
Canva introduces the Canva Apps Marketplace, a hub for AI-powered design and productivity tools. Notable additions include Dall-E, Imagen by Google Cloud, MurfAI, Soundraw, and more.
Canva Shield: Ensuring Safety and Privacy
In addition to Magic Studio, Canva launched Canva Shield, an enterprise-grade collection of trust, safety, and privacy controls. Team administrators have full control over how Magic Studio products are used in the workplace, ensuring peace of mind.
Canva Shield includes powerful content moderation, prompt filtering, reporting functionalities, and an industry-first debiasing model for inclusive results. For enterprise customers, Canva Shield offers indemnification, providing extra reassurance when using AI for content creation.
The Creator Compensation Program
Canva recognizes the value of creators and designers and announces a $200 million commitment in content and AI royalties over the next three years. This Creator Compensation Program allows Canva Creators to consent to the use of their content for training AI models. Creators can opt out of data usage for training purposes, and those who participate will receive payments.
Empowering Visual Communication in the Enterprise
Canva remains dedicated to democratizing design in the workplace. Professionals are increasingly expected to communicate visually, with over one million people listing Canva as a core skill on their LinkedIn profiles. Notably, Canva’s enterprise growth is remarkable, with large companies like FedEx, Starbucks, Colgate-Palmolive, Zoom, and Reddit embracing Canva as their visual communication tool of choice.
As Canva enters its next decade, it continues to empower individuals, teams, and enterprises to create visual communication on an unprecedented scale, all while celebrating a decade of design innovation.
TL;DR
Canva, the global visual communication platform, marks a decade of design innovation with the launch of Magic Studio, an AI-powered suite of tools aimed at democratizing design. Magic Studio introduces features like Magic Switch, Magic Media, and Magic Design, making complex tasks simple and accessible. Canva also introduces Canva Shield, offering robust trust, safety, and privacy controls, and a Creator Compensation Program to reward content creators. With over 65 million new users in the past year, Canva’s impact on visual communication in the enterprise is profound.
Hi, I’m Oren, founder at BIGINTRO, a content strategy agency that helps B2B companies drive growth. We develop search, social, PR, and content marketing strategies tailored to business goals. I also have a dog named Milo.