Retail AI: How ShopperAI is Transforming Brick-and-Mortar Shopping

While online shopping has transformed the retail landscape, traditional brick-and-mortar stores have often struggled to keep pace. Retailers and e-commerce platforms excel in monitoring online behaviors, employing sophisticated marketing strategies to boost sales.

In contrast, physical stores rely on outdated promotional methods and limited sales data, leaving them at a disadvantage. ShopperAI is changing the game by introducing patented AI technology that seamlessly integrates with existing CCTV systems to track shoppers’ hand movements, providing invaluable insights into shopper behavior.

Understanding ShopperAI’s Innovative Technology

Imagine a retail environment where every shopper’s move is meticulously analyzed, providing retailers with unprecedented insights. ShopperAI has made this a reality by developing proprietary technology designed to work seamlessly with a store’s existing CCTV infrastructure. By monitoring hand movements, ShopperAI assesses shoppers’ struggle rank and intent rank, offering a comprehensive understanding of their habits and desires. Unlike online shopping, where clicks offer a treasure trove of data, physical stores have lacked the tools to comprehensively understand customer behavior. ShopperAI aims to bridge this gap.

Unlocking the Secrets of Shopper Behavior

ShopperAI relies on seven essential variables to monitor shoppers’ in-store journeys, with a primary focus on hand movements. By analyzing attributes like jewelry, wrinkles, size, and movement patterns, the technology can determine a shopper’s sex and gender, enabling retailers to tailor their offerings effectively. ShopperAI has already formed partnerships with prominent figures in the industry, including Mobileye Founder and CEO Amnon Shashua, BRM Group, and Eyal Ravid, CEO of the Israeli supermarket chain Victory.

A Data-Driven Approach to Retail

Traditional methods of understanding customer behavior in physical stores often involve expensive research conducted by firms like Nielsen, incurring costs reaching hundreds of thousands of dollars. In stark contrast, ShopperAI offers an affordable solution, with costs ranging from $2,500 to $4,000 per month per store category. With patented technology that keeps costs down, ShopperAI stands out as a cost-effective alternative to competitors like Trax or Trigo.

Elevating Retail Insights

ShopperAI provides a user-friendly dashboard that organizes information into ‘store clusters,’ empowering retailers to gain deeper insights into their customers and their varying needs across different shopping categories and regions. This commitment to delivering actionable insights has yielded impressive results, as every pilot program tested has transitioned into a year-long contract.

A Promising Future for ShopperAI

Having secured $2 million and $5 million in previous funding rounds, ShopperAI is gearing up for its Series A funding, signaling its readiness to make a global impact. While specific retail and manufacturing partnerships remain confidential, Lanor Daniel, Co-Founder & CEO of ShopperAI, hints at their global prominence, with one partner ranking as “number two in the world.”

ShopperAI’s inception stems from Lanor Daniel’s personal journey. Diagnosed with Coeliac disease at the age of 28, she made the transition to a gluten-free diet. However, finding suitable products in physical stores proved to be a daunting task, exacerbated by retailers’ lack of knowledge. Recognizing the substantial gap between shoppers’ needs and retailers’ understanding, Daniel co-founded ShopperAI with Sivan Friedman Joseph.

Conclusion

ShopperAI is revolutionizing the retail industry by harnessing the power of AI and computer vision to decipher in-store shopper behavior. With competitive pricing, patented technology, and a commitment to delivering actionable insights, ShopperAI empowers retailers and brands to make data-driven decisions that enhance the customer experience.

TL;DR:

ShopperAI, a trailblazer in in-store data analytics, employs AI and computer vision to track shoppers’ behavior, offering cost-effective insights to physical retailers. With its patented technology and actionable data, it’s reshaping the retail landscape and empowering businesses to optimize their customer experiences.